![Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation. Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation.](http://3.bp.blogspot.com/-u-l2nS319pI/VqULgS7VpdI/AAAAAAAAFDk/kp6QEhHwATY/s1600/Photo%2B06-01-2016%2B07%2B05%2B08.jpg)
Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation.
![Named artistic director in 2011, Olivier Rousteing has changed the communication of the brand by… | by Brouard Clara | Marketing, Marques & Innovation — Bordeaux | Medium Named artistic director in 2011, Olivier Rousteing has changed the communication of the brand by… | by Brouard Clara | Marketing, Marques & Innovation — Bordeaux | Medium](https://miro.medium.com/max/4434/1*xoTFnPGnqxcMFFyE8U60-g.png)
Named artistic director in 2011, Olivier Rousteing has changed the communication of the brand by… | by Brouard Clara | Marketing, Marques & Innovation — Bordeaux | Medium
![Rediscovering the Balmain archives: challenges of a valuation strategy - ICOM COSTUME - ICOM COSTUME Rediscovering the Balmain archives: challenges of a valuation strategy - ICOM COSTUME - ICOM COSTUME](http://costume.mini.icom.museum/wp-content/uploads/sites/10/2020/06/1953-PE-HC-Balmain-Versailles.jpg)
Rediscovering the Balmain archives: challenges of a valuation strategy - ICOM COSTUME - ICOM COSTUME
![Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation. Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation.](https://3.bp.blogspot.com/-PtPu8ld7aDg/VqUJhb49uvI/AAAAAAAAFDA/1naSFyXKAV0/w1200-h630-p-k-no-nu/Photo%2B06-01-2016%2B07%2B02%2B23.jpg)
Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation.
![Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation. Jane Curtain: The evolution of Balmain branding : observations on the strategy used by Olivier Rousteing and his successful #balmainnation.](http://2.bp.blogspot.com/-NWl6heVwd8M/VqUNVH5926I/AAAAAAAAFEc/OI2Rj_8eamo/s1600/ysaunny-brito-cara-delevingne-jourdan-dunn-issa-lish-kayla-scott-binx-walton-by-mario-sorrenti-for-balmain-fall-winter-2014-2015.jpg)